Privacy Policy

1. Introduction

PSL Scale ("we," "us," or "our") provides AI face photo assessments and personalized reports at pslscale.pro (the "Service"). This Privacy Policy explains how we collect, use, and protect your information.

This policy applies when you visit or use the Service, create an account, contact us, make a purchase, or otherwise interact with us. It does not apply to third-party products or services that operate under their own privacy policies.

2. Personal Information We Collect

The information we collect depends on whether you upload a photo, complete a questionnaire, buy a report pack, use an account, or contact us.

Information You Provide

We may collect:

Account and profile information, such as your name, email address, profile image, preferences, and account settings
Authentication information, such as password hashes, verification records, and information needed to secure or recover your account
Assessment information, including the face photo you upload, your questionnaire answers about appearance preferences and routines, and the AI scores, observations, and reports generated from them
Contact and support information, such as your name, email address, message, feedback, and related correspondence
Transaction information, such as your checkout email, report pack, customer and order identifiers, payment status, and report credit balance and usage

Information Collected Automatically

When you use the Service, we may automatically collect:

Device and network information, such as IP address, browser type, operating system, device characteristics, and User-Agent
Usage and log information, such as pages viewed, interactions, request times, referring pages, errors, and security events
Session and preference information, such as your anonymous assessment identifier, authentication status, report navigation state, language, theme, and interface settings stored through cookies or similar technologies
Attribution information, such as campaign parameters, referral source, landing page, advertising click identifiers, approximate country or region, language, time zone, and network organization, recorded when you first visit the site
Analytics or advertising information, if those features are enabled, such as page interactions, device identifiers, cookie identifiers, and ad measurement data

For more information, see our Cookie and Similar Technologies Policy.

Information from Third Parties

We may receive information from third parties when you use an enabled integration. For example:

An authentication provider may provide your identity, email address, profile information, provider account identifier, and authorization tokens
A payment processor may provide your checkout email, customer, transaction, invoice, tax, fraud-prevention, and payment status information
Analytics, advertising, referral, hosting, security, or communications providers may provide interaction, delivery, device, campaign, or security information

3. How We Use Personal Information

We may use personal information to:

Analyze your photo, generate your basic assessment and personalized report, and improve and update the Service
Create, authenticate, secure, and administer accounts
Process report pack purchases, report credits, and transactions
Store your assessment and provide report history, access links, and support
Send transactional messages, such as verification, security, account, billing, or service communications
Respond to inquiries, feedback, and support requests
Personalize settings and remember preferences
Measure performance, understand use, attribute visits, and improve features when the relevant capabilities are enabled
Display, measure, or improve advertising when advertising is enabled
Detect, investigate, and prevent fraud, abuse, security incidents, and violations of our Terms
Comply with law, enforce agreements, and establish, exercise, or defend legal claims
Protect the rights, safety, and integrity of users, third parties, and the Service
Carry out a merger, acquisition, financing, reorganization, or transfer of all or part of the Service

4. Legal Bases for Processing

Where applicable law requires a legal basis, we process personal information as necessary:

To perform a contract, including providing requested features, accounts, purchases, and support
For legitimate interests, such as securing, maintaining, analyzing, and improving the Service, provided those interests are not overridden by your rights
To comply with legal obligations, resolve disputes, and enforce agreements
With your consent, where we request it for a specific purpose

If processing relies on consent, you may withdraw it at any time. Withdrawal does not affect processing that occurred before withdrawal or processing supported by another lawful basis.

5. How We Disclose Personal Information

We may disclose personal information only as reasonably necessary for the purposes described in this policy:

Cloudflare for hosting, database and file storage, security, and email delivery
AI processing providers, including fal and its OpenRouter integration, which send your photo and relevant questionnaire and report information to the selected model service to generate your assessment
Google when you choose Google sign-in
Stripe for report pack payments
Email, support, and notification providers, including Feishu for account, payment, and operational notifications
Plausible for website analytics
Advertising providers when advertising features are enabled
Professional advisers and vendors, such as auditors, insurers, legal advisers, and contractors that support our operations
Authorities or other parties when reasonably necessary to comply with law, protect rights or safety, prevent abuse, or respond to lawful process
Transaction participants in connection with a proposed or completed merger, acquisition, financing, reorganization, bankruptcy, or transfer of the Service
Other parties at your direction or with your consent

Service providers receive information only when their related capability is enabled or used and only as needed to perform their functions.

Some laws use terms such as "sale," "sharing," or "targeted advertising" for certain transfers involving analytics or advertising, even when no money is exchanged for personal information. If those activities are enabled and those laws apply, you may have the right to opt out as described in Section 10.

6. Payments

Stripe collects and processes payment details under its own privacy policy. We do not receive or store complete payment card numbers.

We retain purchase and credit records, including your checkout email, order and customer identifiers, selected report pack, payment status, and credit usage, to provide your reports, handle payment queries, and meet recordkeeping obligations.

7. Anonymous Assessments and Account Access

You can start an assessment without registering. A browser cookie lets you return to your assessments in the same browser. Clearing it may prevent access to reports that are not linked to an account.

When you buy a report pack, we use your checkout email to create or link an account and send an access link for your reports and remaining credits. Reports linked to your account can be accessed from your history during their retention period.

8. Data Retention

Photos, questionnaire answers, and generated reports are normally retained for 30 days from the creation of the assessment. After that period, the assessment becomes unavailable and its content is removed through scheduled cleanup.

Removing a report from history makes it unavailable to you. Until its scheduled deletion, we may retain its photo, answers, and reports solely for product improvement and updates, with access limited to authorized personnel.

Account, purchase, and security records may be retained for as long as needed to provide account access, preserve unused credits, meet legal obligations, or resolve disputes. To request deletion of your assessment or account data, contact us. Backup and provider copies may take additional time to be removed.

9. Data Security

We take your privacy and security seriously. We restrict access to personal information and use administrative, technical, and organizational safeguards to protect it. No system, transmission, or storage method can guarantee absolute security.

You are responsible for using a strong, unique password, protecting your credentials, and promptly notifying us of suspected unauthorized access.

10. Your Privacy Rights and Choices

Depending on where you live, you may have rights to:

Access personal information we hold about you
Correct inaccurate or incomplete information
Delete personal information
Restrict or object to certain processing
Receive a copy of information in a portable format
Withdraw consent where processing relies on consent
Opt out of certain sale, sharing, targeted advertising, or profiling activities
Appeal a decision concerning a privacy request
Lodge a complaint with a data protection or privacy authority

You may use available account controls or contact us to make a request. We may need to verify your identity and authority before acting. Rights are subject to conditions and exceptions under applicable law, and we will respond within the period required by that law.

Browser and device settings let you manage cookies and similar technologies. See our Cookie and Similar Technologies Policy for details.

We will not discriminate against you for exercising a privacy right where prohibited by law.